Game Product Owner
5 Tips for New Game Developers
Simple and Intuitive
When coming up with ideas for a hyper-casual game, make sure that players understand how to play from the moment they see it. Maybe even when they first see the game icon. If you need long explanations to clarify what the game is all about, your game will struggle. Keep it fun and simple.
Focus on the Now
Creativity is a blessing, but it can also be a curse. We constantly think of new ideas, features and content. Remember to focus on what the game needs NOW in order to make it to the next defined milestone - core mechanics that's fun, and can generate more engagement. Your creative spurs can be saved in the backlog for a later stage.
Learn to Kill Games
As a developer, creative or game owner - your time is the most valuable asset you have. You can’t afford to waste it. While sometimes it’s hard to let go of a game - when it comes to hyper-casual, it’s a muscle you have to train. Killing an unsuccessful game early on will allow you to use the time to create the next hit game!
Collect More Feedback
You may not be able to do full market research - but you can create your own focus groups. Let everyone you know play the game, and get a wide range of players, (in terms of age, gender and game preferences). Keep your KPIs in mind: It will help you understand what your players want and which changes will generate more players and usage.
Stay in the Race
Hyper-casual game development is so fast, as opposed to other game genres, that it literally changes every week. This is why you have to keep up the pace and relentlessly iterate. You can’t wait, or someone else will take your idea - and your spot at the top of the charts.
Registration to our hyper-casual gaming accelerators around the world is open - come and create the next #1 hit game!
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