Slide By Rotem Eldor
Publishing Manager
5 Tips for Great UA Video CTR
Slide Crystal Clear Mechanics #5 First of all - show the gameplay. Make sure players understand what to do and how to play.
If the CTR is high, that's a good indication that players understand the game and want to play it.
Slide Clear Onboarding #4 Get a strong hook in the first 2-3 seconds. There's no second chance for a first impression. You need a high click rate in the first 3 seconds of your video - and for that to happen, players need to instantly understand how to play and what their objective is.
Slide Colors and Sounds #3 Use attractive colors.
Tests show that bright colors work better than dark ones when it comes to CTR.
Throwing in the right type of sound, be it funny, relaxing, or a cool sound effect - will also affect your CTR.
Slide Tap Into Trends #2 Most video ads are seasonal. Practice OBM (Occasion Based Marketing) and RTM (Real Time Marketing).
Is Xmas near? When is the World Cup? What's the latest social challenge that's going viral? Prepare a list of ideas. If it’s trendy - join the trend.
Slide Keep it Real

#1 Many games are a mobile version of real-life games people play (or played) without a mobile device (crazy, we know). Use the best reference as an intro to your game. It will automatically create a trip down memory lane which can lead to a quick install.
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