By Angela Michailov
UX/UI Lead Designer
5 Tips for a Perfect Icon
Keep it Simple
Icons need to be clear & simple to understand, so focus on one object only. An icon that's too complicated will fail to communicate to your players what the game is all about.
Minimize the Color Palette
Colors help your game grab the player’s attention, but don’t use too many - 1 or 2 colors are enough. Simple icons drive much more conversion than complex ones.
Make it Iconic
Find a unique element and customize it so it's recognizable. You can make it dynamic by adding some action (use a clean character shape), using the character's facial expression, and going for contrasting colors.
Use Contrasting Shades & Colors
Contrast makes characters and elements stand out. If your icon's main element is light-colored, go for a dark background. If it's dark, choose a lighter background for your icon.
Make it Scalable
Icons are used in several formats and in multiple sizes. Your icon needs to hold up to the standard while remaining unique. Make sure your icon looks good and fits all mobile devices, weather it's iOS, Android, or both.
Need a Publisher?
We are hyper-casual experts and we know how to top the store charts
SEND US YOUR GAME
Share our tips and add yours